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Marketing Analyst IV

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

TE Connectivity (TE) Ltd. is a $14 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environment, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 78,000 employees working alongside customers in nearly 150 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com.

As a part of the Industrial Business Unit, the Marketing Analyst Electrical will be responsible for developing, managing and executing integrated marketing campaigns and communications programs. This role will focus primarily on shaping and running the integrated marketing strategy, programs and tools for our electrical wholesale channel partners. She/he will collaborate closely with team colleagues, Distribution Sales and Distribution Partners globally to prioritize, define, implement and track the effectiveness of coop-funded promotional activities. Additionally, she/he will act as the lead for branding and co-branding topics, supporting successful representation of the TE brand in the electrical wholesale channel and product brands globally. 

This role can be described as an entrepreneur role. A majority of aspects still need to be designed, set-up and implemented. Therefore, the ideal candidate will be a self-starter, self-directed and able to flawlessly execute on a variety of projects while partnering with multiple stakeholders. She/he have experience working in an international, matrixed organization and will be expert at communicating in written, oral and online forms. Fluency in English, further language skills are a plus.  
TE Connectivity (TE) Ltd. is a $14 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environment, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 78,000 employees working alongside customers in nearly 150 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com.

As a part of the Industrial Business Unit, the Marketing Analyst Electrical will be responsible for developing, managing and executing integrated marketing campaigns and communications programs. This role will focus primarily on shaping and running the integrated marketing strategy, programs and tools for our electrical wholesale channel partners. She/he will collaborate closely with team colleagues, Distribution Sales and Distribution Partners globally to prioritize, define, implement and track the effectiveness of coop-funded promotional activities. Additionally, she/he will act as the lead for branding and co-branding topics, supporting successful representation of the TE brand in the electrical wholesale channel and product brands globally. 

This role can be described as an entrepreneur role. A majority of aspects still need to be designed, set-up and implemented. Therefore, the ideal candidate will be a self-starter, self-directed and able to flawlessly execute on a variety of projects while partnering with multiple stakeholders. She/he have experience working in an international, matrixed organization and will be expert at communicating in written, oral and online forms. Fluency in English, further language skills are a plus.  
 

Key Responsibilities


•    Understand the key drivers and levers for business success combined with customer insights, competitive intelligence, and internal business plans to define priorities and effective marketing content and programs.
•    Develop a Distribution Marketing framework, including new processes for electrical channel partners, including the respective processes, guidelines, tools, marketing programs and KPIs. 
•    In collaboration with Industrial Electrical Sales, drive close partnerships with electrical distributors to better support business growth opportunities and leverage coop budgets through channel partners. 
•    Act as a consultant to and work collaboratively with cross-functional teams including other Marketing Team members, Product Management, Sales, and Distribution partner marketing teams.
•    Develop and execute end-to-end integrated marketing programs across all media, including digital, web, social, print, video, and live and virtual events, that increase brand awareness, grow demand, enable sales and distributors and increase employee engagement.
•    Define and track metrics linked to marketing success and, leveraging analytics and data-driven insights on marketing effectiveness, continuously adapt and improve messaging and campaigns to ensure they deliver the desired business results. 
•    Ensure correct representation of the TE brand in all distribution channels according to the co-branding guidelines.
•    Manage creative agencies and other outside vendors; where required, develop content for the company’s earned and owned communications channels.
•    Lead and/or support other marketing-related projects for the Industrial BU or cross-BU as required, including liaising with the channel marketing teams of other BUs.
•    Some travel required (10%)
 

What your background should look like:

•    Bachelor’s degree or higher in business, marketing or communications
•    6+ years of integrated marketing experience in an international B2B or technology company with demonstrated success in electrical wholesale marketing.
•    Highly collaborative, can connect with team remotely, and can work across multiple stakeholders to gain alignment.
•    Managerial courage and communication skills to effectively and constructively challenge and influence leaders and experts in the organization.
•    Proven ability to translate strong business acumen and knowledge of market influences into effective marketing and promotional strategies.
•    Track record of developing and managing impactful campaigns across the marketing mix, from digital to print
•    Skilled in project management and managing multiple, complex projects simultaneously
•    Experience providing direction to agencies and managing vendor relationships and budgets
•    Analytical competency and ability to work with data.
•    Fluent in English.
•    Experience with sales and marketing automation systems (SalesForce) and content management systems (AEM, Eloqua). 
•    Experience with Adobe Marketing tools (InDesign, Illustrator, Photoshop) is a plus.

Competencies

Values: Integrity, Accountability,Teamwork, Innovation

ABOUT TE CONNECTIVITY
TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With approximately 80,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

COMPENSATION
•    Competitive base salary commensurate with experience: $97,000-$145,000 (subject to change dependent on physical location)
•    Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
•    Total Compensation = Base Salary + Incentive(s) + Benefits
BENEFITS
•    A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.

EOE, Including Disability/Vets

Location: 

berwyn, PA, US, _

City:  berwyn
State:  PA
Country/Region:  US
Travel:  10% to 25%
Requisition ID:  87703
Alternative Locations:  remote
Function:  Sales & Marketing


Job Segment: Electrical, Outside Sales, Equity, Graphic Design, Project Manager, Engineering, Sales, Finance, Creative, Technology

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