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Sr Director Strategic Marketing (REMOTE)

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

The Company


TE Connectivity (TE) is a leading global provider of highly engineered connectors and sensors with sales of $16 billion to customers in more than 150 countries. We design, manufacture and market products for customers in a broad array of industries including automotive; consumer electronics; telecommunications; aerospace; defense & military; medical & healthcare; oil & gas/marine; and energy & utilities. With 80,000 associates including 8,000 engineers and worldwide manufacturing, sales and customer service capabilities, TE Connectivity’s commitment is our customers’ advantage. TE Connectivity is an independent publicly traded company whose common stock is listed on the New York Stock Exchange under the ticker symbol “TEL.”  See

The Role


The Industrial business at TE connectivity is looking for a commercially savvy marketing leader to partner with business leadership to evolve the go-to-market model for the business, continue to expand marketing as a value-creating function, and lead our customer experience strategy.

  • The ideal candidate is a strong strategic and commercial marketing leader who will continue to strengthen our marketing and digital capabilities, and partner closely with product management, sales and strategy leaders to drive the transformation of the function.
  • You are passionate about building new capabilities and are a dynamic leader of global teams, with a track record of attracting, retaining and developing top talent.
  • You must be a strong collaborative leader who can work cross-functionally to guide the business on where to play (market and customer segmentation) and how to win (go-to-market strategies, application focus areas.) 
  • You must also be a well-rounded Marketing operational leader, who can activate compelling, integrated and customer-centric programs across the marketing ecosystem, including customer understanding, content strategy, brand and communications, sales enablement, demand generation, account-based marketing, and channel marketing.
  • You should also be data driven, analytical and committed to continuous improvement. In addition to being an effective marketer, you will need to demonstrate strong leadership qualities with the potential to grow into expanded leadership roles within TE over time.

Key Responsibilities


  • Lead end-to-end Marketing strategy and execution performance that aligns with and   contributes to the BU’s critical growth priorities.
  • Partner closely with other leaders at all levels of the organization to evolve the commercial strategy, bringing transformative ideas to the table. 
  • Drive collaboration with strategy, business development and product management teams to determine where to play in high growth market segments.
  • Create playbooks for how to win in identified market segments, including developing compelling value propositions with insight on competitive positioning.
  • Evaluate, refine, and collect feedback on current marketing strategies and translate customer input directly into specific targets and deliverables.
  • Improve the effectiveness of the marketing function, leveraging analytics and shared services to improve the ROI of marketing efforts.
  • Improve the effectiveness of commercial efforts, including lead management and New Product Introduction (NPI) launch processes.
  • Lead the digital customer experience strategy, including bringing digital thinking to the table across the business unit, and leveraging digital capabilities to enhance our go to market strategy. 
  • Develop and execute effective strategies for long tail customer growth via distribution partners.
  • Serve as a member of the TE-wide Marketing Operating Committee, bringing your views on the development of the marketing function.
  • Lead business communication strategy and delivery, both internally and externally.
  • Manage, develop and build out a high performing global team.

The Profile


To be successful in this role requires strong business acumen and strategic mindset, exceptional analytical and communication skills, experience in designing and implementing governance processes, ability to work seamlessly with leaders at multiple levels, and the skills and tenacity to achieve results without formal authority. Strong capability to link the strategy with the right execution model is essential, enabling Industrial to achieve strategic milestones and deliver results.

  • Must have a strong ability to influence across functions and build relationships with key individuals in different areas of the organization. You should be able to function as an individual contributor at times as well as part of a team. You will need a keen ability to seek the ideas of multiple individuals in the organization and help facilitate the best path forward for the BU in strategic decisions. In addition, you will have the following qualifications, experience, and skills:
  • Bachelor’s Degree Required; MBA Preferred
  • 15+ years B2B Marketing experience in multiple marketing disciplines, with a minimum of 5 years leading global marketing teams required
  • Experience in large, global and highly matrixed organizations; direct and distribution go-to- market models; strategic marketing, product management, or strategy roles 
  • Commercial transformation experience highly preferred
  • Track record of successfully leading demand generation marketing efforts and delivering top results; account-based marketing experience preferred
  • Strong digital skill set with experience leveraging digital to improve customer experience and go-to-market approach, such as with e-commerce
  • Managerial courage and communication skills to effectively and constructively challenge and influence leaders and experts in the organization.
  • High levels of conceptual thinking, problem solving and analysis, business case development, cross functional team leadership, and the ability to work across organizational boundaries 
  • Must have fluency in English

Leadership Expectations


  • Unleash & develop talent: Develops self and others 
  • Move at customer’s pace: Provide extraordinary customer experiences 
  • Win in your markets: Use market intelligence to drive growth
  • Mind what matters: Eliminate inefficiencies through TE Operating Advantage (TEOA)
  • Think big, move fast: Properly balancing and combining scale and speed along with innovation is our competitive advantage and will allow us to win in all of our markets.


SET : Strategy, Execution, Talent (for managers)
Values: Integrity, Accountability, Teamwork, Innovation


What TE Connectivity offers:
We offer competitive total rewards compensation. Our commitment to our associates includes offering benefit programs that are comprehensive, competitive and will meet the needs of our associates.

  • Generous 401(k) Plan
  • Tuition Reimbursement
  • Benefits start on day one
  • Charity Donation Matching Program
  • Competitive Paid Time Off
  • Employee Resource Groups
  • Employee Stock Purchase Program
  • Healthcare for Associates and Families
  • Health and Wellness Incentives
  • Life Insurance and Disability Protection


Throughout our Global reach and various Business Units, we take a balanced approach to the benefits we provide. Many benefits are company-paid, while others are available through associate contribution. Specific benefit offerings can vary by location.



EOE, Including Disability/Vets


Wanborough, SWD, GB, _

City:  Wanborough
State:  SWD
Country/Region:  GB
Travel:  10% to 25%
Requisition ID:  99415
Alternative Locations:  901 Remote
Function:  Sales & Marketing

Job Segment: Senior Product Manager, Product Manager, MBA, Manager, Operations, Automotive, Management

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