Job Overview

The Product Business Specialist is responsible for driving product-related business growth by identifying opportunities, supporting new product development (NPD), and providing technical and market insights. This role bridges the gap between engineering, sales, and customers to ensure product competitiveness and alignment with market needs. 

Your Main Tasks

1. Market & Product Analysis

Conduct detailed analysis of market trends, competitor products, and customer requirements.

Maintain and update the Competition Database to support strategic decisions.

Identify gaps and opportunities for product improvement and innovation.

2. Business Development

Drive initiatives to increase product adoption and conversion from competitors.

Collaborate with Account Managers to identify and pursue new business opportunities.

Develop and implement Competition Replacement (CR) strategies and track conversion KPIs.

3. New Product Development (NPD)

Work closely with Sales and Engineering teams to define NPD opportunities.

Support TERP forecasting and ensure alignment with business KPIs.

Provide technical input and market insights during product development phases.

4. Customer & Field Support

Act as the primary liaison for product-related inquiries and application solutions.

Support field engineers and customer service teams with technical expertise and application guidance.

Conduct on-site visits to gather feedback and validate product performance.

5. Reporting & KPI Management

Establish and monitor KPIs for product performance, conversion rates, and NPD success.

Prepare regular reports on market trends, competitor activity, and business growth metrics.

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Your Ideal Background

• Engineering or Master’s degree in Electrical, Electronics, Industrial, Business, or related field.
• Over 5 years of proven success in product management, business development, or strategic sales
• Strong understanding of product development processes and market analysis. 
• Strong business acumen with the ability to drive pricing strategies, optimize margins, and enhance portfolio profitability.
• Skilled at managing multiple priorities across diverse markets and cultures, with demonstrated adaptability and cross-cultural awareness.
• Exceptional interpersonal and influencing abilities; experienced in fostering collaboration across Sales, Engineering, Supply Chain, and Marketing teams to achieve business objectives.
• Excellent communication and collaboration skills. 
• Fluency in English.

Competencies