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Sr. Product Marketing Specialist

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

As a member of the Product Marketing team, the Product Marketing Analyst will drive awareness and demand for new and legacy Data & Devices products in collaboration with Product Management, Sales and Channel partners. The Product Marketing Analyst will lead the product launch process, develop compelling product messaging and develop impactful product marketing plans. This role is located in Shanghai, China and reports to the Product Marketing Manager, located in Harrisburg, USA.

Key Responsibilities

Generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing programs for both new product introductions (NPIs), legacy product promotions and technology solutions.

  • Create effective marketing programs by working with internal and external creative resources to develop content that results in lead generation and product sales to support both high impact product launches and improve sales in weaker product lines
  • Manage the product launch process with Product Management, ensuring new products are sales ready, both for direct and channel customers.
  • Integrate Channel partner’s marketing programs into all relevant product marketing plans by collaborating with Channel Marketing and Sales organizations around the world.
  • Define, measure and report on the return of all demand marketing activities and investments.
  • Work with Product Managers and Engineers to tell the TE/BU product story and communicate with Product Managers on key product development and updates.
  • Develop strong local market knowledge about industries and customers in order to add regional specifics to all work
  • Ensure all global product marketing plans for new or legacy products include messaging that is relevant and impactful to an Asia-Pacific audience.
  • Work with marketing team as a product expert, providing guidance and suggestions for featured products in various integrated and channel marketing campaigns and promotions.
  • Manage assigned budget in line with plan.
Required Skills and Experience
  • BA/BS degree in Marketing communications, or related field, or the equivalent combination of education and experience
  • 5+ years in a Marketing role at a technology or manufacturing company, with a minimum of 2 years’ experience in Product Marketing
  • Ability to influence internal business partners with whom no direct reporting relationship exists
  • Demonstrated ability to lead and drive projects to completion
  • Proven track-record of strategic thinking and taking initiative on new ideas and problem solving
  • Experience with direct marketing, web/digital marketing, and collateral production
  • Excellent bilingual written and oral communications skills
  • Knowledgeable on current marketing communications trends and practices
  • Proven ability to collaborate and work effectively in cross functional teams
Personal Competencies
  • Dynamic and high energy team player who can collaborate with a global team
  • Mature, credible, patient, and persuasive
  • Ability to think strategically and translate strategy into action
  • Strong business acumen; sound business-sense and judgment
  • Excellent interpersonal and project management skills
  • Ability to work independently, able to multi-task and perform under pressure and willing to roll-up sleeves and do the work required for flawless execution
  • Flexibility to develop strong relationships with multiple departments in a large, matrix organization
  • Strong ability to communicate the value of a wide range of technical products in a complex, fast-paced, rapidly changing environment

About TE Connectivity
TE Connectivity Ltd., is a $14 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environments, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 80,000 employees, including more than 8,000 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at and on LinkedIn, Facebook, WeChat and Twitter.


What TE Connectivity offers:
We offer competitive total rewards compensation. Our commitment to our associates includes offering benefit programs that are comprehensive, competitive and will meet the needs of our associates.

  • Generous 401(k) Plan
  • Tuition Reimbursement
  • Benefits start on day one
  • Charity Donation Matching Program
  • Competitive Paid Time Off
  • Employee Resource Groups
  • Employee Stock Purchase Program
  • Healthcare for Associates and Families
  • Health and Wellness Incentives
  • Life Insurance and Disability Protection

Throughout our Global reach and various Business Units, we take a balanced approach to the benefits we provide. Many benefits are company-paid, while others are available through associate contribution. Specific benefit offerings can vary by location.


Shanghai, 31, CN, 200233

Travel:  Less than 10%
Requisition ID:  49944
Alternative Locations: 

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