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At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 
Job Overview

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
The integrated marketing analyst will work closely with global and local teams to strategize and execute marketing plans aligned with the Appliances business goals and priorities targeted to our non-direct customer base. This role will partner with product marketing, digital marketing, channel marketing, marketing operations, sales and product management teams, globally, to strategize and execute our go-to-market plans. 
Role responsibilities include:
•    Integrated Campaigns: work with the global teams to strategize and execute campaigns while identifying regional adjustments for APAC markets. 
•    Customer Focus: develop and execute a comprehensive web-based experience driving qualified leads through the customer journey, working closely with our digital marketing team.
•    Partner closely with our APAC sales team to understand market trends and deliver localized content 
•    Partner with our select marketing team within APAC to execute the business priorities, targeting a smaller, fragmented customer base
•    Support the product marketing team and work with local product management team to execute our new product launches and promote legacy products in APAC 
•    Communications: point of contact to drive all regional messaging both internally and externally
•    Agency / vendor management: Identify the appropriate third-party vendors to help execute our campaigns to drive exceptional results 
•    Work closely with the Channel Marketing Manager to execute the business priorities through our distribution partners within the APAC and Japan regions.
•    Drive account-based marketing initiatives that are aligned with overall growth objectives globally, working closely with business development 
•    Work closely with the APAC Corporate Marketing Team to ensure companywide marketing and communications consistencies and leverage shared strengths and resources whenever possible

•    Bachelor’s degree required. Advanced education and/or coursework a plus.
•    5+ years of integrated marketing, product marketing, communications or brand management with global B2B companies 
•    Strong business acumen, knowledge of the customers, competition and issues impacting business and implementing those insights within our efforts
•    In-depth knowledge and experience with marketing tools, including advertising, PR, digital marketing, social media, events and content development.
•    Strong collaboration and influencing skills

What your background should look like:
Values: Integrity, Accountability,Teamwork, Innovation

Shanghai, 31, CN, 200000

City:  Shanghai
State:  31
Country/Region:  CN
Travel:  Less than 10%
Requisition ID:  59636
Alternative Locations: 
Function:  Sales & Marketing
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