Integrated Marketing Analyst

Job Overview

We are seeking a dynamic, innovative, and talented Marketing Analyst to join our Connected Living Solutions marketing team and support our digital initiatives, campaigns, and events.  The Marketing Analyst will play a crucial role in supporting the development and execution of comprehensive marketing strategies. This position requires a detail-oriented individual who can collaborate with cross-functional teams to drive successful digital and integrated campaigns and events.
Key Responsibilities:
•    Campaign Support: Assist in the planning, execution, and analysis of marketing campaigns across various channels, ensuring alignment with overall marketing objectives.
•    Content Creation: Collaborate with the content team to develop engaging and relevant marketing materials, including videos, solutions guides, landing pages, social media content, emails, and more.
•    Event Marketing: Coordinate and support marketing efforts for events, including trade shows, webinars, and conferences, to ensure successful promotion and execution
•    Data Analysis: Analyze marketing data to measure campaign performance, identify trends, and provide actionable insights to optimize future marketing efforts.
•    Reporting: Prepare regular reports on marketing activities, performance metrics, and ROI to inform decision-making and strategy adjustments.
•    Collaboration: Partner with internal teams, including sales, product, and creative, to ensure cohesive and effective marketing strategies.

What your background should look like:

What your background should look like:
•    Bachelor’s Degree in Marketing or Business 
•    5+ years of marketing experience in a B2B or technology company
•    Exceptional written and verbal communication abilities
•    Demonstrated ability to lead and drive projects to completion with on-time delivery
•    Experience in digital campaign development/management
•    In-depth knowledge and experience with event planning and execution
•    An innovative thinker and creative problem solver, the ability and willingness to challenge the status quo
•    Strong collaboration and influencing skills
•    Strong interpersonal skills with a proven track record of forging excellent relationships at multiple levels of an organization
•    Excellent bilingual written and oral communications skills
•    Skilled in digital platforms such as WeChat, TikTok, Bing, and BiliBili
Personal Competencies
•    Dynamic and high energy team player who can collaborate with a global team
•    Ability to think strategically and translate strategy into action
•    Strong business acumen
•    Excellent interpersonal and project management skills
•    Ability to work independently, multi-task, and manage time effectively
•    Flexibility to develop strong relationships with multiple departments in a large, matrix organization
 

Competencies