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At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

As the Director of Marketing, this role will lead overall demand generation performance marketing initiatives for TE Connectivity’s small-to-medium-sized business (SMB) customers in the Asia Pacific region. This individual will partner with internal marketing teams, business unit representatives, and external creative and media agencies to develop and execute digital marketing campaigns that both complement business unit and brand campaigns and achieve new customer and revenue goals. Campaigns will encompass product and application marketing, online store/eCommerce marketing, and other global/regional digital initiatives.  The role will report to TE’s Sr. Director of Global Brand.

Must thrive on performance marketing and funnel analytics with experience transforming marketing campaigns into sales conversion rates. Ability to employ both the science and the art of digital marketing to drive successful outcomes. Provide leadership in tying marketing campaigns to financial metrics that demonstrate ROI and monitor reporting tools for executive dashboards. Understand B2B customer behavior across multiple geographies, including China, Japan, and other countries in the Asia Pacific region. Guide quantitative and qualitative feedback across campaigns.

• Create enterprise marketing plans and programs. Determine annual marketing investment and programs required to meet and exceed growth, traffic and demand goals and develop business case to support the annual investments.
• Translate Performance Marketing strategies/plans into tangible revenue results that can be projected and included in Marketing’s financial year over year objectives.
• Ensure continual digital optimization of each program to drive results versus forecast on a weekly, monthly and annual basis.
• Increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and personalized content at each stage of the customer lifecycle.
• Perform customer analysis, segmenting customers into meaningful target groups and deploying tactics based on actionable insights.
• Analyze digital media performance and conduct testing, including A/B and multivariate tests, establish reporting infrastructure, track activity, and communicate out results.
• Manage and mentor a team of digital marketing managers, with an emphasis on talent development and engagement. Act as a role model for marketing, fostering and promoting a mind-set and culture of marketing excellence.
• Support and partner with global teams to deliver performance marketing efficiency and effectiveness by taking an agile approach to continuous improvement, constantly testing and developing new programs/methods, optimizing campaign effectiveness, marketing mix and deployment of marketing investments.
• Partner closely with business unit (BU) marketing teams, Inside Sales  and Channel teams to ensure alignment of goals, strategies, and priorities.
• Partner with Corporate Brand Marketing team to ensure consistency of brand messaging, look and feel, and alignment to brand and creative standards.

What your background should look like:

• Bachelor’s Degree, MBA preferred
• 12+ years of experience in Marketing, including Digital Marketing (SEM/SEO/Social), Media Planning/Buying, Campaign Development/Management and Analytics
• Experience managing marketing campaigns across multiple geographies, including China, Japan and other countries in the Asia Pacific region.
• Experience with B2B marketing and eCommerce
• Agency experience and effective management of external agencies and vendors


SET : Strategy, Execution, Talent (for managers)
Values: Integrity, Accountability,Teamwork, Innovation

SHANGHAI, 31, CN, 200233

State:  31
Country/Region:  CN
Travel:  Less than 10%
Requisition ID:  65514
Alternative Locations: 
Function:  Sales & Marketing

Job Segment: Manager, Inside Sales, Telemarketing, eCommerce, MBA, Management, Sales

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