ANALYST STRATEGIC MARKETING

Job Overview

TE Connectivity's Strategic Marketing teams use industry-driven market insights to provide in-depth market analysis and the development of marketing strategies and recommendations that may include changing product positioning, a new account strategy, entering new markets, segmentation of existing markets, etc., designed to drive business impact. They apply industry-driven market insights, including trend analysis, customer/market strategy and segmentation to business process, strategy and growth objectives and work collaboratively across sales, product management and engineering to stimulate new ideas and business rational for new products and/or new features, specific value propositions for each channel or region, and/or help to develop targeted solutions. 

Job Summary: The Strategic Marketing Analyst plays a pivotal role in driving growth by conducting in-depth market research, identifying high-potential applications, and pinpointing target customers based on their profile. This position is responsible for incubating strategic marketing campaigns and providing data-driven insights to guide marketing decisions.

Key Responsibilities:
1.    Conduct comprehensive market research to identify and analyze market trends, customer needs, and competitive landscape.
2.    Develop and refine target customer profiles based on firmographics and behavioral data.
3.    Identify and evaluate potential applications for products with a focus on high-growth opportunities.
4.    Track and measure the performance of marketing campaigns, utilizing analytics tools to gather and interpret data.
5.    Implement reporting automation to streamline the process of campaign performance measurement and to provide real-time insights.
6.    Oversee the daily operation and management of social media and paid media channels including Baidu, Toutiao, Haosou, and Sogo.
7.    Prepare regular reports and presentations for the marketing team and senior management.
 

What your background should look like:

Required Qualifications:
1.    Bachelor's degree in Marketing, Business Administration, or a related field.
2.    At least 5 years of experience in market research, preferably in a B2B environment.
3.    Strong analytical skills with the ability to interpret complex data and draw actionable conclusions.
4.    Experience with data visualization and reporting tools, including Tableau, Power BI, or similar.
5.    Proficiency in marketing analytics tools (e.g., Google Analytics, Salesforce).
6.    Excellent written and verbal communication skills.
7.    Strong organizational skills and attention to detail.
8.    Experience in social media management and paid media advertising platforms in APAC.
 

Competencies