Account Based Marketing Manager (Remote)

Job Overview

As a Digital Data Networks (DDN) Marketing team member, the Digital Marketing Analyst is responsible for enhancing awareness and customer engagement and delivering an exceptional digital customer experience for target customers.
This position reports to the Digital Marketing Manager of DDN. It is responsible for expanding customer reach and increasing engagement with target accounts across digital channels (including, but not limited to, TE.com, search, social, and paid and earned media), offering customized content and a personalized experience, and generating insights from analytics to drive further improvements. The role will support the development and execution of digital strategies, with a focus on Account-Based Marketing (ABM), to position TE as a trusted partner for target customers. This will ensure a best-in-class digital experience that boosts customer engagement and satisfaction, ultimately driving business growth.
The ideal candidate will have demonstrated experience planning and implementing ABM programs and customer experience enhancements, working with cross-functional teams to implement enhancements, and measuring program effectiveness. The person should have a keen eye for digital trends, account-based marketing (ABM), and account-based experience (ABX) excellence. 
This individual must have a proven track record working in cross-functional and matrixed organizations. They will be self-directed and able to execute a broad spectrum of digital projects flawlessly while partnering with multiple stakeholders globally.

Responsibilities  

• Develop ABM strategies and plans to drive awareness and engagement within target markets, delivering a superior user experience to key customers.
• Design & implement tailored campaigns (email, social, content, paid ads) for targeted accounts.
• Develop account-specific playbooks and messaging frameworks aligned with buyer journeys.
• Partner with cross-functional (Sales, PM, Engineering) teams to ensure alignment between ABM/digital efforts and sales goals
• Deliver ABM insights actionable for online & offline customer interactions based on an in-depth understanding of business and customer needs.
• Manage the website experience relevant to target customers and identify opportunities to enhance navigation and personalization for these customers.
• Optimize workflows and tools (e.g., CRM integrations, automation platforms) to streamline account-based marketing (ABM) processes and enhance overall efficiency.
• Stay ahead of ABM trends and emerging technologies, such as AI-driven personalization and predictive analytics.
• Make recommendations on digital and account-based marketing (ABM) capabilities to enable the business unit to deliver an optimized and personalized customer experience across all channels.
   

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What your background should look like

Background & Qualifications 

• A bachelor’s degree is required in Marketing or a related field
• 8+ years of experience in digital marketing, including at least 3 years of experience in Account-Based Marketing (ABM) within the B2B/SaaS, technology, or infrastructure industries (preferably in AI, cloud, data center companies, or ABM environments).
• Experience with the whole process of an ABM/digital program from strategy, planning, execution, monitoring, measurement, and optimization
• Proficient in ABM platforms, CRM systems, data analysis (Adobe Analytics, Google Analytics), content publishing (AEM), and search and social media (Google Ads, LinkedIn, YouTube, Facebook, etc.). Proficient in MS Office. 
• Self-driven candidate who anticipates challenges, identifies opportunities for improvement, and initiates cross-functional partnerships to achieve goals without direct oversight. 
• Strong data-driven decision-making mindset, with expertise in understanding enterprise buyer cycles, account scoring, and lead nurturing. 
• Clear storyteller able to translate data into actionable recommendations for cross-functional teams. 
• Strong project management skills
• Good understanding of B2B customer journey, with a customer-centric mindset
• Excellent interpersonal, organizational, and leadership skills 
• Experience with website design, ABM/Personalized experience preferred
• Implementing digital media strategies and tactics, building brand loyalty throughout multiple social networks, and ensuring that strategies are in line with appropriate targets, timelines, and techniques.
• Researching marketplace competitiveness, anticipating trends within the social media platform, and identifying business opportunities through systematic analysis.
• Integrating social media campaigns into marketing initiatives and communication programs through external cooperation with local vendors.
• Evaluates new technologies and uses findings to shape media strategies
• Generally requires a Bachelor's degree in an appropriate field with 12 or more years of experience; or a Master's degree with 10 or more years of experience; or a PhD level with 6 or more years of experience; or a local equivalent

Competencies