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Product and Integrated Marketer


At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

TE Connectivity's Product Marketing teams generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing programs for both new product introductions (NPIs), legacy product promotions and technology solutions, focusing on driving awareness and demand for products and technologies in collaboration with PM, Sales and Channel partners. They create effective marketing programs by working with internal and external creative resources to develop videos, print advertisement, presentations, brochures, etc. that result in lead generation and product sales that support both high impact product launches and improve sales in weaker product lines by driving sales and brand preference. They also manage product launches and account capture marketing plans through marketing automation technologies such as Salesforce.com and Eloqua and define, measure and report on the return of all demand marketing activities and investments. 

What You'll be Doing...

As a Product Marketing Analyst, you are responsible for;

•    Generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing programs for both new product introductions (NPIs), legacy product promotions and technology solutions.
•    Ensuring all market-facing communications deliver clear, compelling, differentiated messages that drive customer engagement and response
•    Communicate with Product Managers on key product development and updates to develop an effective go-to-market strategy 
•    Communicate with Sales Team to identify market trends and the competitive landscape
•    Create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels - advertising, public relations, digital / social media, collateral and events
•    Manage product launches and account capture marketing plans through marketing automation technologies such as Salesforce.com and Eloqua
•    Provide support and strategic input for company events including trade shows, exhibitions, webinars, customer events and internal company events
•    Defining, measuring and reporting on the return of all demand marketing activities and investments
•    Managing assigned budget in line with plan

Click here to learn more about Life at TE

What your background should look like:

•    Experience in B2B marketing including creative agency management, messaging and value proposition development
•    Experience in campaign and product marketing, branding, digital and partner development
•    Experience with creating and managing project plans for various marketing and event activities
•    Technical writing experience, with an emphasis on translating complex technical information into clear and concise value propositions   
•    Project management skills including managing multiple, complex projects simultaneously
•    PowerPoint, Excel proficiency

 

Work Location

This is a remote position on the east coast. 

Competencies

Values: Integrity, Accountability,Teamwork, Innovation

About TE Connectivity
TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With approximately 80,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

 

What TE Connectivity offers:
We offer competitive total rewards compensation. Our commitment to our associates includes offering benefit programs that are comprehensive, competitive and will meet the needs of our associates.

  • Generous 401(k) Plan
  • Tuition Reimbursement
  • Benefits start on day one
  • Charity Donation Matching Program
  • Competitive Paid Time Off
  • Employee Resource Groups
  • Employee Stock Purchase Program
  • Healthcare for Associates and Families
  • Health and Wellness Incentives
  • Life Insurance and Disability Protection

Throughout our Global reach and various Business Units, we take a balanced approach to the benefits we provide. Many benefits are company-paid, while others are available through associate contribution. Specific benefit offerings can vary by location.

 

EOE, Including Disability/Vets

Location: 

GREENSBORO, NC, US, 27214

City:  GREENSBORO
State:  NC
Country/Region:  US
Travel:  10% to 25%
Requisition ID:  79027
Alternative Locations: 
Function:  Sales & Marketing


Nearest Major Market: Greensboro

Job Segment: Pre-Sales, Developer, Web Design, Technical Writer, Project Manager, Sales, Technology, Creative

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