Job Overview

We are seeking a Personalization & Experience Product Owner to help TE Connectivity turn business and customer needs into more relevant, personalized, and measurable digital experiences. 

This role sits within the Digital Center of Excellence and connects business objectives, customer experience strategy, Product, UX, Analytics, Marketing, and delivery teams. 

The ideal candidate understands what the business is trying to accomplish, translate those needs into clear product requirements and practical personalization, experimentation, content, and measurement use cases, and helps move those use cases from idea through implementation and optimization. 

The successful candidate will combine strong product ownership, business acumen, and customer experience thinking with enough platform and data fluency to understand what is needed to bring a use case to life. They should be comfortable moving between conversations about business outcomes and more detailed discussions involving customer data, experimentation, digital measurement, reusable content, and experience delivery. 

Key Responsibilities 

Product Ownership & Use Case Development 

• Partner with business, Marketing, Product, UX, and Analytics teams to understand business goals, customer needs, and opportunities across the customer journey. 

• Own and prioritize personalization and experimentation use cases based on customer value, business impact, feasibility, and scalability. 

• Translate business objectives into clear product requirements across personalization, experimentation, content, and measurement. 

• For each use case, define what is needed to deliver it successfully, including required customer data and signals, target customer criteria, content and experience needs, required capabilities, measurement approach, and key dependencies. 

• Assess whether the required data, content, and capabilities exist today, identify gaps, and work with the appropriate teams to determine how those gaps should be addressed. 

• Shape the end-to-end experience from identifying the customer need and desired experience through delivery, measurement, learning, and optimization. 

• Maintain clear priorities, requirements, dependencies, and expected outcomes as use cases move through delivery. 

Personalization & Experimentation 

• Lead the development and execution of personalization and experimentation use cases across TE’s digital experiences. 

• Support A/B testing, experience targeting, and personalized digital experiences. 

• Partner with teams to define hypotheses, target customers, experience variations, business rules, and success measures. 

• Translate customer attributes, behaviors, account signals, and contextual information into clear experience requirements. 

• Help validate that experiences are being delivered as intended and are producing measurable customer and business outcomes. 

• Apply working knowledge of JavaScript, HTML, and CSS to support or troubleshoot personalized experiences and experiments where appropriate. 

• Develop reusable approaches that allow successful experiences and testing patterns to scale across business units. 

Job Overview con't

Data, Measurement & Experience Enablement 

• Help define the digital behaviors, events, attributes, and data needed to support priority personalization and experimentation use cases. 

• Partner with Analytics and delivery teams on data collection, digital instrumentation, data flows, and related requirements. 

• Understand how experience data moves through the digital ecosystem and help identify or troubleshoot gaps across the lifecycle. 

• Partner with Analytics teams to establish clear measurement approaches and success criteria for personalization and experimentation. 

• Support the use of analytics and measurement tools to evaluate experiences, customer behavior, and business outcomes. 

• Help connect reusable digital content and assets with personalization and experimentation use cases. 

• Work with Product, UX, Content, and delivery teams to ensure new experiences are designed in ways that support testing, learning, and future personalization. 

Product Enablement & Continuous Improvement 

• Help teams understand which existing capabilities can support different customer and business needs. 

• Translate business use cases into clear requirements for delivery teams and implementation partners. 

• Identify opportunities to simplify how personalization and experimentation use cases are delivered and reduce unnecessary one-off solutions. 

• Create reusable guidance, standards, and playbooks for experimentation, personalization, measurement, and experience development. 

• Stay current on evolving digital experience capabilities and identify opportunities to create greater value for TE and its customers. 

• Build stronger organizational understanding of how customer data, content, experimentation, and measurement can work together to improve the digital experience. 

Job Requirements

•  7+ years of experience in digital product management, personalization, digital experience, marketing technology, digital analytics, consulting, or a related field. 

• Demonstrated ability to understand business and customer problems and translate them into clear requirements and practical digital experience solutions. 

• Strong understanding of experimentation, including A/B testing best practices, data-derived segmentation, personalization, customer journeys, and digital measurement. 

• Experience defining the data, content, experience, and measurement requirements needed to deliver digital use cases. 

• Experience working across business, Product, Marketing, Analytics, UX, and delivery teams. 

• Ability to explain complex platform and data concepts in clear business terms. 

• Strong product judgment, problem-solving, and troubleshooting skills. 

Preferred Qualifications 

• Experience with Adobe Experience Cloud capabilities such as Adobe Target, Adobe Analytics, Customer Journey Analytics, Adobe Experience Manager, Adobe Experience Platform, or Adobe Data Collection. 

• Experience with Adobe Experience Platform Web SDK and modern digital data collection approaches. 

• Familiarity with customer data, segmentation, identity, data models, and profile concepts. 

• Working knowledge of JavaScript, HTML, CSS, JSON, data layers, and browser debugging tools. 

• Familiarity with AEM Experience Fragments, Content Fragments, components, and reusable content patterns. 

• Experience working with implementation partners or in a complex enterprise environment. 

• Adobe certifications are a plus.