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Global Integrated Marketing Program Management, Channel Marketing (f/m/d) - remote EMEA

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

The Global Integrated Marketing Program Specialist is responsible for developing, managing and executing integrated marketing campaigns and communications programs for the Energy Business Unit (BU) across all media. This role will focus primarily on integrated marketing strategies with select electrical distribution channel partners (55% of revenue stream) that align with and promote the BU’s business goals and priorities. She/he will collaborate closely with team colleagues, Distribution Sales and Distribution Partners globally to prioritize, define, implement and track the effectiveness of coop-funded promotional activities. Additionally, she/he will act as the lead for branding and co-branding topics, and will execute go-to-market activities across the EMEA region (Europe, Middle East, Africa). These activities include localization of content, sales enablement, events, seminars, webinars and paid media programs.
The ideal candidate will be self-directed and able to flawlessly execute on a variety of projects while partnering with multiple stakeholders. She/he have experience working in an international, matrixed organization and will be expert at communicating in written, oral and online forms. Fluency in English and German are required. This position will report to the Director of Global Integrated Marketing. 

Key Responsibilities

  • Understand the key drivers and levers for business success combined with customer insights, competitive intelligence, and internal business plans to define priorities and effective marketing content and programs.
  • Develop and execute end-to-end integrated marketing programs across all media, including digital, web, social, print, video, and live and virtual events, that increase brand awareness, grow demand, enable sales and distributors and increase employee engagement.
  • Act as a consultant to and work collaboratively with cross-functional teams including other Marketing Team members, Product Management, Sales, and Distribution partner marketing teams.
  • In collaboration with Energy’s Distribution Sales, drive close partnerships with electrical distributors to better support business growth in distribution. 
  • Define and track metrics linked to marketing success and, leveraging analytics and data-driven insights on marketing effectiveness, continuously adapt and improve messaging and campaigns to ensure they deliver the desired business results. 
  • Ensure correct representation of the TE brand in all distribution channels according to the co-branding guidelines.
  • Manage creative agencies and other outside vendors; where required, develop content for the company’s earned and owned communications channels.
  • Lead and/or support other marketing-related projects for the Energy BU or cross-BU as required, including liaising with the channel marketing teams of other BUs.
  • Some travel required post-pandemic.
  • This role could be based either in Ottobrunn - Munich, Germany or Gevrey-Chambertin, France or remote in Europe

What your background should look like:

•    Bachelor’s degree or higher in business, marketing or communications
•    6+ years of integrated marketing experience in an international B2B or technology company with demonstrated success in distribution marketing.
•    Proven ability to translate strong business acumen and knowledge of market influences into effective marketing and promotional strategies.
•    Track record of developing and managing impactful campaigns across the marketing mix, from digital to print
•    Skilled in project management and managing multiple, complex projects simultaneously
•    Experience providing direction to agencies and managing vendor relationships and budgets
•    Analytical competency and ability to work with data.
•    Fluent in English and German.
•    Experience with sales and marketing automation systems (SalesForce) and content management systems (AEM, Eloqua). 
•    Experience with Adobe Marketing tools (InDesign, Illustrator, Photoshop) is a plus
•    You’re a creative problem solver, with an ability and willingness to challenge the status quo.
•    You’re a convincing communicator with compelling perspectives and knowledge of marketing trends and innovations. 
•    You’re a collaborative team player who works effectively in an international matrix organization.
•    You enjoy marketing technical products and promoting them in the digital world. 

 

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Competencies

Values: Integrity, Accountability,Teamwork, Innovation

About TE Connectivity
TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With approximately 80,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

 

What TE Connectivity offers:

We offer competitive rewards & compensation. Our commitment to our employees includes offering benefit programs that are comprehensive, competitive and will meet the needs of our employees.
•    Competitive Salary Package
•    Performance-Based Bonus Plans
•    Health and Wellness Incentives
•    Employee Stock Purchase Program
•    Community Outreach Programs / Charity Events
•    Employee Resource Groups

Location: 

Ottobrunn, BY, DE, 85521

City:  Ottobrunn
State:  BY
Country/Region:  DE
Travel:  Less than 10%
Requisition ID:  67582
Alternative Locations:  Gevrey-Chambertin, France or Europe remote
Function:  Sales & Marketing


Job Segment: Manager, Electrical, Developer, Graphic Design, Program Manager, Management, Engineering, Creative, Technology

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