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Senior Analyst, Data Strategy and Governance - Remote

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

TE Connectivity's Marketing Data & Insights teams provide deep data (internal and external sources) and analytics capabilities in support of all marketing activities including expertise in data methodologies, systems and tools, delivering insights to online and offline activities by harvesting and utilizing online and offline metrics and customer behavior patterns. They translate quantitative and qualitative data into actionable initiatives that drive engagement and deepen relationships and manage creation and distribution of dashboards to monitor company and department goals and key KPI’s and identify areas for growth and improvement, implement customer feedback mechanisms to capture voice of customer, and communicate findings and best practices to relevant stakeholders. They manage analysis, performance, placement and effectiveness of external marketing efforts including paid search, email, display, and new media. They have experience with Adobe suite of digital analytics tools, Eloqua, Salesforce.com, SEO, SEM, digital acquisition, and e-commerce, product marketing CRM processes, sales automation, lead generation and management.


Senior Analyst: Data Strategy and Governance 

The Senior Analyst of Data Strategy and Governance will be responsible for the overall data strategy and governance of TE’s marketing data ecosystem. This role will require a strong hands-on data strategy and management background with an expert understanding of best practices in data governance, data systems/technology, and data management. In this highly visible role you will also need to work cross functionally with various business units at TE to gain alignment between their marketing strategy and our 1st, 2nd and 3rd party customer and contact data. This position will be a hands-on role and require someone who is a critical thinker, team player, exceptionally curious, a self-starter, with impeccable attention to detail and can work effectively in a fast-paced environment. 

Key Responsibilities:

Prioritizes areas of focus for enhancing data and analytics capabilities across the marketing function

Provides strategic direction on the evaluation, improvement, and development of functional capabilities relating to business analytics and data integration

Ensures that data strategy aligns with marketing strategy

Identifies and develops innovative uses of existing/evolving data sources to drive competitive advantage

Work with a cross-functional team of stakeholders to develop and lead an effective data governance structure for our customer data

Actively participate in enterprise data governance activities to ensure consistent alignment, evolution, and adherence to standards across data sets

Maintain, support, and evolve CRM/marketing data stewardship and accountability model

Develop, document, and refine best practices and standard operating procedures for data collection, cleansing, enrichment, deduplication, and enhancement of data

Create and use business capability models to visualize what information matters most to the organization based on defined business goals

Engage with leadership and key stakeholders to drive adoption of good data management practice across the business

Champion the importance of managing our data as an asset

Monitor, track and report on ongoing data quality levels and data integrity fallouts across data domains such as sales, marketing, and relationship management

Perform regular data audits to identify and help prioritize improvement opportunities

Support data stewards, owners, and 3rd party partners on execution of, and adherence to, on-going data quality processes and ongoing data cleansing projects

Perform data cleansing procedures and remediation activities

Enable data standardization and validation measures

What your background should look like:

  • BA/BS in data science, technology or related field of study 

  • 5 – 8 years of experience in developing and enhancing data driven strategy including establishing governance approach, monitoring outcomes, and improving use of data and analytics to deliver business value to existing and new business models 

  • 3+ years working with CRM systems such as SFDC - ideally within a large scale B2B 

  • Knowledge of various data mining techniques to generate business insights 

  • Strong analytical skills with impeccable attention to detail 

  • Strong working knowledge of digital marketing platforms highly preferred  

  • Experience with managing large volumes of data (structured and unstructured) is a must  

  • Ability to work with and through multiple teams to drive alignment and results 

  • SQL, Python, R or other querying language experience a plus 

  • Excellent written / oral communication with ability to influence all levels of the organization. 

  • Ability to collaborate in a global team environment. 

Specific Requirement

The chosen candidate must legally reside in one of the following States: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming.


Values: Integrity, Accountability,Teamwork, Innovation

TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With approximately 80,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

•    Competitive base salary commensurate with experience: $114,000 – $143,800 (subject to change dependent on physical location)
•    Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
•    Total Compensation = Base Salary + Incentive(s) + Benefits
•    A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.


Middletown, PA, US, 17057

City:  Middletown
State:  PA
Country/Region:  US
Travel:  Less than 10%
Requisition ID:  72591
Alternative Locations:  Remote
Function:  Sales & Marketing

Nearest Major Market: Harrisburg

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