Header

The Channel Business Unit (CBU) manages TE’s global distribution network and plays a critical role in driving growth, accelerating customer adoption, and enabling commercial excellence across 300+ distributor partners worldwide. The Channel BU brings together Sales, Sales Enablement, Marketing, Digital, Strategy, Customer care, Business Development, Pricing and Data & Analytics functions to increase revenue, strengthen partner capabilities, enhance digitally enabled experiences, and deliver above-market growth.

Within this context, the Portfolio Marketing & Partner Enablement Manager is responsible for defining TE’s customer- and application-centric narratives and equipping partners and sellers with the tools needed to activate those narratives at scale.

Job Overview

Role Definition:

The Portfolio Marketing & Partner Enablement Manager owns the development of customer- and application-centric messaging that shapes how TE shows up in the Channel. This leader transforms BU product and application strategies into unified narratives, toolkits, and partner-ready content that clarify how TE solutions solve customer problems within specific applications.

They partner closely with BU Channel Marketers to source, consolidate, and adapt existing content and enhance it with customer and application insights. They lead the enablement and engagement functions to deliver a consistent, scalable, global go-to-market engine.

Job Responsibilities:

Portfolio Marketing & Messaging Leadership

• Define the Channel enablement content strategy and prioritization framework, ensuring content investments are aligned to AFGs, NPIs, seller needs, and customer impact.
• Define global customer- and application-centric narratives across application focus groups (AFGs), new product introductions (NPIs), and priority campaigns.
• Partner with BU Channel Marketers to aggregate and refine existing product content into application-ready, partner-facing messaging.
• Define and oversee development of campaign toolkits (e.g., pitch decks, storylines, system maps) that explain how products fit into the application, not just what they are and what is the competitive value proposition to address customer needs.

Campaign & Content Strategy

• Translate strategic themes (AFGs, NPIs) into actionable content maps and partner toolkits.
• Define portfolio-level assets (pitch decks, thought leadership, compliance kits, architecture stories).
• Establish standards and governance for Channel sales enablement content to ensure consistency, clarity, and application-centric storytelling across BUs and regions.
• Collaborate with BU Marketing to align product messaging and readiness.

Enablement Leadership

• Lead the strategy for partner and sales enablement programs, ensuring alignment to commercial priorities.
• Oversee the design of sales plays and readiness materials.
• Partner with Sales and Regional Engagement Managers and Learning and Development to drive adoption of enablement tools and readiness programs.

Team Leadership

• Manage, mentor, and develop Partner Enablement Specialists and the Partner Activation & Communications Lead.
• Foster a culture of clarity, creativity, and measurable impact.

AI-Driven Marketing & Enablement

• Use GenAI tools to accelerate messaging development, persona insights, and content creation.
• Apply AI-driven behavioral and conversation intelligence insights to refine narratives and GTM strategy.
• Establish standards for safe, accurate, and effective AI usage across the enablement and engagement teams.

Measurement & Continuous Optimization

• Define KPIs for messaging adoption, enablement performance, content usage, and engagement.
• Own accountability for enablement content effectiveness, using usage and engagement insights to inform content evolution, refresh, or retirement decisions.
• Use data and AI insights to continuously refine content and improve partner experience.

What your background should look like

Qualifications:

• 8+ years in portfolio/product marketing, channel marketing or commercial enablement
• Strong storyteller able to simplify technical concepts into customer value and application use cases
• Experience managing multi-disciplinary teams
• Strong collaboration with Sales, Product, Digital, and regional teams
• Comfort using GenAI for synthesis, drafting, message testing, and insights
• Familiarity with AI-enabled marketing practices, segmentation, and signal interpretation

Join our team and shape the future of how TE Connectivity tells its story across our channel partners. In this role, you will elevate our shift toward AI-powered customer- and application-centric marketing, help unify TE’s voice across partners, and lead the teams that bring this story to life. If you're energized by defining strategic narratives, scaling enablement, and using AI to raise the bar on clarity, insight, and impact—we’d love to hear from you.

#TANAJC #LI-remote

Competencies