ANALYST PRODUCT MARKETING IV

Job Overview

TE Connectivity is seeking a highly skilled Product Marketing Analyst to join our Digital Data Networks (DDN) Business Unit. This role is ideal for professionals with 8+ years of relevant experience in product marketing, particularly within the AI, Cloud, and Enterprise technology sectors. You will play a pivotal role in driving go-to-market strategies, analyzing market dynamics, and supporting the success of innovative products that empower our AI/Cloud/Enterprise customers. 

Key Responsibilities 

Market Awareness & Insights 

• Stay current on industry trends, emerging technologies, and competitive developments in AI, Cloud, and Enterprise markets. 
• Leverage market intelligence to inform product positioning and strategic messaging. 

Go-to-Market Plan  

• Develop and execute go-to-market plans for new and existing DDN products & portfolios. 
• Collaborate with cross-functional teams (Product Management, Sales, Engineering) to ensure alignment and successful product launches. 

Product Positioning & Messaging 

• Craft compelling value propositions and messaging tailored to enterprise audiences. 
• Translate complex technical features into clear, customer-centric benefits. 

Sales Enablement 

• Create sales tools, presentations, and training materials to support the sales team. 
• Provide competitive insights and objection-handling tools such as FAQs and battle cards to help sales confidently address customer concerns and improve win rates. 

Performance Measurement 

• Track and report on product marketing KPIs, campaign effectiveness, and market share growth. 
• Recommend adjustments to strategies & GTM plan based on data-driven insights. 

What your background should look like:

Required Qualifications 

• Experience: Minimum of 8 years in product marketing, with hands-on experience in product launch planning and execution within B2B technology markets - Preferably in AI, Cloud, or Enterprise technology solutions. 
• Education: Bachelor’s degree in marketing, Business, Computer Science, or a related field; advanced degree preferred. 
• Technical Acumen: Deep understanding of AI, Cloud infrastructure, and enterprise IT ecosystems. 
• Marketing Expertise: Strong foundation in core marketing principles, including positioning, messaging, and campaign execution. 
• Project Management: Proven ability to manage multiple projects simultaneously, meet deadlines, and coordinate cross-functional teams effectively. 
• Analytical Skills: Ability to interpret market data and apply insights to execution plans. 
• Communication: Exceptional written and verbal communication skills; ability to simplify complex topics for diverse audiences. 
• Collaboration: Proven ability to work effectively with cross-functional teams in a fast-paced environment. 

Competencies