Marketing Analyst

Why you should join:

TE Connectivity's Integrated Marketing team designs, executes and reports on multichannel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights and increase employee engagement through the ownership of all components of campaign development, implementation and measurement as well as ensuring our various channels and messages are working together to consistently articulate the value of TE to our customers, employees, partners and influencers. They create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels (advertising, public relations, digital/social media, collateral and events), ensuring the alignment of campaign strategy with overall marketing strategy and business priorities. They monitor and measure campaign Return on Investment (ROI) to ensure TE consistently implements successful promotional campaigns and programs and are responsible for creating and maintaining print and digital marketing materials including newsletters, technical literature, presentations, direct mail and advertisements, working closely with Business Units and Center Communications teams to ensure alignment in campaign messaging

What will you gain:

• Real-world marketing experience with a supportive global team in B2B global company.
• Mentorship and coaching from experienced professionals.
• You’ll directly see how your campaigns perform against global KPIs and adjust tactics in real time—a rewarding and motivating process.
• Driving Continuous Improvement and involving in identifying inefficiencies and suggesting improvements fosters a sense of responsibility and investment in the organization’s success.

Your main tasks:

• Creating and deploying consistent messaging driven by value proposition for improved customer promotions
• End-to-end campaign development, execution, budget and KPI’s measurement, tapping into advertising, public relations, digital/social media, collateral, and events.
• Content planning, creation, storytelling, and promotion in a connected manner (not piecemeal approach).
• Leveraging AI to generate content ideas.
• Continuous A/B testing of content to optimize and stay current.
• Setting targets for MQLs, SAL, Opportunity in partnership with internal stakeholders for all activities
• Monthly tracking reporting of scorecards
• Showcase your expertise by seamlessly navigating the marketing mix and mastering various communication formats—written, spoken, and digital.
• Collaborate on and enhance Industrial web pages, campaigns, and initiatives, driving higher traffic and boosting sales.
• Drive global brand targeting customers, influencers and potential employees, including leveraging existing relationships and building new alliances with university, professional and industry partners.
• Craft and maintain captivating digital marketing materials - newsletters, presentations, direct mail, and advertisements.
• Skillfully orchestrate local and global events to amplify strategic business objectives and garner further promotional opportunities.
• Manage cross-functional relationships with BD, sales, PMs for their regions in accordance with the MOS cadence.

What your background should look like:

• Bachelor’s degree in Marketing, communications, journalism, public relations or related field, or the equivalent combination of education and experience.
• 5+ years marketing experience including a demonstrated ability to produce effective communications and campaigns.
• Project management skills
• Excellent written and verbal communication skills
• Results driven
• Continuous Improvement mindset
• B2B market knowledge
• Campaign and budget planning
• Skilled in MS Office (Word, Excel, PowerPoint)

• Advanced knowledge of promotional tactics such as advertising, digital media, PR, partnership promotion, etc.
• Experience working with and managing external agencies
• Event planning and execution

Personal Competencies:

• Dynamic and high energy team player who can collaborate with a global team.  
• Ability to think strategically and translate strategy into action.
• Strong business acumen; sound business-sense and judgment.
• Excellent interpersonal, organization, supervision and project management skills.
• Ability to work unsupervised, able to multi-task and perform under pressure and willing to roll-up sleeves and do the work required for flawless execution.
• Flexibility to develop strong relationships with multiple departments in a large, matrix organization.
• Strong ability to communicate the value of a wide range of technical products in a complex, fast-paced, rapidly changing environment.

What we offer:

• Work in a team where a good atmosphere and team spirit is one of greatest values
• Private medical healthcare including dentist for you and your family
• Attractive package of extra benefits of your choosing in My Benefit Platform
• Multi sport card
• Delicious coffee
• Flexible working hours
• Possibility to work from home or working from the office
• Modern and comfortable office with chill out zone

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