ANALYST PRODUCT MARKETING II

Job Overview

Key member of the Industrial Channel Marketing team that supports and delivers essential channel marketing activities for distributor partners. Work closely with distributor and TE product and marketing teams to design, execute and report on channel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights, and deliver sales of New Products. Work closely with Strategic Marketing, Product Management and Sales in the business units to leverage a combination of strategic market and customer insight, competitive understanding and compelling communications to develop differentiated value propositions that build Industrial and the business unit reputation and brand in its specific market verticals for the channel customers served through our distribution partners.  Drive close partnership with distributor partners to better support business growth in distribution. This includes driving programs and ROI to proactively drive sales.
Leverage the Industrial digital marketing team and central marketing resources for improved marketing performance and documented return on investment. Work closely with the TE and customers’ analytics teams to drive a culture of accountability, working across functional teams to measure, monitor and report on 360° impact of all marketing and customer touch points and engagements.
Engage with Channel communications teams to create communications that engages Industrial’s customers to be advocates of the business and TE.
Work closely with external agencies to develop close collaboration across the marketing team. This includes creative and advertising, content creation, event management and other marketing partners.
Work closely with the Central Marketing Team to leverage shared strengths and resources whenever possible.

What your background should look like:

Key Responsibilities:
Own all components of campaign development, implementation and measurement as well as ensuring our various channels and messages are working together to consistently articulate the value of TE to our customers, employees, partners and influencers
Manage strategic direction of multiple distributors in coordination with Channel Sales teams and Marketing to ensure we are capitalizing on our distributors’ strengths and opportunities
Demonstrated experience working across the marketing mix and be an expert at communicating in written, oral and digital forms
Ensure alignment of channel campaign strategy with overall marketing strategy and business priorities
Create, implement and measure the impact of distributor marketing campaigns leveraging all marketing channels - advertising, public relations, digital / social media, collateral and events
Responsible for creating and maintaining print and digital marketing materials including newsletters, technical literature, presentations, direct mail and advertisements
Maintain an enterprise mindset, working closely with Direct, BU and Center Communications teams to ensure alignment in campaign messaging
Knowledge, skills & experience required:

BA/BS degree in Marketing communications, journalism, public relations or related field, or the equivalent combination of education and experience
5+ years marketing experience including a demonstrated ability to produce effective communications and campaigns
Ability to influence internal business partners with whom no direct reporting relationship exists
Experience with digital marketing tools a plus 
Computer proficiency in MS Office (Word, Excel, PowerPoint, Visio) a must 
Experience with project management 
Experience working with external agencies a plus

Personal Competencies 
Dynamic and high energy team player who can collaborate with a global team 
Mature, credible, patient, hard-working and persuasive 
Ability to think strategically and translate strategy into action 
Strong business acumen; sound business-sense and judgment 
Excellent interpersonal, organization, leadership and project management skills
Ability to work independently, able to multi-task and perform under pressure and willing to roll-up sleeves and do the work required for flawless execution
Flexibility to develop strong relationships with multiple departments in a large, matrix organization
Leadership in managing distribution network, key stakeholders and activities
Strong ability to communicate the value of a wide range of technical products in a complex, fast-paced, rapidly changing environment

Competencies