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Manager Global Marketing Operations

About TE Connectivity
TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications and the home. With approximately 80,000 employees, including more than 7,500 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.


What TE Connectivity offers:
We offer competitive total rewards compensation. Our commitment to our associates includes offering benefit programs that are comprehensive, competitive and will meet the needs of our associates.

  • Competitive salary package  
  • Bonus plan aligned to results  
  • Asociacion Solidarista  
  • Free indoor parking  
  • Medical Expenses Policy  
  • Dental planning  
  • Life policy  
  • Additional vacation days  
  • Holidays for particular events  
  • Public transport - San José - Trejos Montealegre and vice versa  
  • TE interest groups (eg “Women in Networking”, "Habitat, "Diversity and Inclusion")  
  • Inclusion and diversity are part of the principles of TE  

Throughout our Global reach and various Business Units, we take a balanced approach to the benefits we provide. Many benefits are company-paid, while others are available through associate contribution. Specific benefit offerings can vary by location.

Job Overview

TE Connectivity's Digital Platforms & Operations teams understand TE’s business and digital strategies to optimize our sales and marketing automation processes to define, implement, manage, and optimize TE’s online commerce capabilities and services, digital platforms and processes (e.g., te.com, E-Commerce, SMA, CRM, Salesforce.com, Eloqua, SFDC, AEM, etc.). They collaborate with others regarding data standards and resolve issues that may impact marketing automation activities and with IT to help them understand the business requirements that determine the analysis and design of effective technical solutions. They monitor features and functionalities to enhance capabilities; ensure quality of releases, testing and validating that the requirements are met. Being a member of these teams requires thorough knowledge of marketing automation principles and practices and advanced knowledge of campaign set-up and management, form development and management, segment management, reporting, contact and content management and lead.

Job Responsibilities

Manager Global Marketing Operations

This position will be in cahrge of improving Sales and Marketing Automation (SMA) performance and overall marketing effectiveness; better leverage the Marketing Operations and Shared Services organizations to improve outcomes as well as drive cost synergies across the segment; and deliver measurement, reporting and BU specific analytics. The main responsabilities for this role are: 

Sales and Marketing Automation (SMA) Performance
Be the SMA lead for the segment, working across business units to improve performance with the end goal of improving overall marketing effectiveness, including:  

  • Develop a data driven segment SMA improvement strategy and drive the implementation
  • Analyze demand waterfall metrics, recommend changes
  • Analyze lead scoring methodology, gain alignment on changes, and work with center marketing operations team to execute 
  • Share best practices (internally and externally) across the business units, including leveraging SiriusDecisions methodology
  • Work with marketing and sales leaders to gain alignment on key aspects of SMA (such as lead follow up, SLAs, etc) and drive the lead to opportunity conversion ratio.
  • Represent the CS segment needs in the enterprise roadmap development and support the BU implementation
  • Partner with corporate global marketing operations and digital teams; represent Communications segment in all SMA related matters

Marketing Operations (Shared Services Team)

  • Direct the work of 7+ dotted line employees in India and Costa Rica, set performance expectations and evolve the organizational capabilities based on the future state requirements
  • Work with local management to build out future organization (Eloqua, Data Enrichment, Analytics) to support a segment level model, while continuing to provide BU dedicated support

Eloqua and Data Enrichment
Evolve the segment functional maturity to enable personalized campaigns through our Marketing Database(s):

  • Ensure our BU Marketing Database(s) meet our defined data integrity standards and are expanded to meet our business objectives 
  • Build customer segmentation models, leveraging D&B database and other tools with a drive towards more personalization of marketing activities
  • Partner with Center data team and Sales Ops/Salesforce/Digital teams on the above.

Measurement and Analytics
Ensure Marketing has the reports and analytics needed to meet business objectives including:

  • Building easy to use reporting tools and methodologies (dashboards, etc) for the BU marketing teams
  • Deliver analytics that help to identify investment ROI’s, areas for improvement and opportunities for further growth 




  • 5-10+ years’ progressive experience in Marketing Operations in a B2B environment
  • Bachelors’ degree required, MBA preferred
  • Extensive experience with Eloqua and Salesforce
  • English proficiency 


  • Implementing Demand Generation improvements
  • Working across multiple business units
  • Directing the work of an offshore shared services team, demonstrating a strong interpersonal and team building skills
  • Strong analytical ability and demonstrated proficiency managing analytical work of others
  • Proven ability to work collaboratively with other executives, functional leaders, and executives in a complex, global business environment 
  • Continuous improvement attitude; ability to develop and implement best practice
  • Strong and clear communication skills
  • Ability to work globally


SET : Strategy, Execution, Talent (for managers)
Values: Integrity, Accountability,Teamwork, Innovation

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 


Escazu, SJ, CR, 10201

City:  Escazu
State:  SJ
Country/Region:  CR
Travel:  10% to 25%
Requisition ID:  71673
Alternative Locations:  Trejos Montealegre
Function:  Sales & Marketing

Job Segment: Operations Manager, Developer, Manager, Web Design, Operations, Technology, Management, Creative

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