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Global Digital Marketing Manager

Job Posting Title: SR MANAGER DIGITAL MARKETING  
Job ID: [[id]]  
Job Code: 30004695    
Business Unit: INDUSTRIAL (50131904)  
Building: Netherlands Virtual Location (903-NL)  
Band/Level: 4  
Relocation: No  
Travel: 10% to 25%  
Education Experience: Other  
Employment Experience: 5-7 years  


At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

TE Connectivity's Digital Marketing & Social Media teams develop and manage all digital marketing campaigns, as well as digital properties to deliver a superior user experience, driving revenue potential and brand relevance by working with TE’s business unit marketing teams to curate and create content that helps build TE’s social media channels and across TE’s digital marketing teams for best practice sharing and te.com new function deployments. They design and maintain relevant portions of TE.com, external data activities and potential partner sites; monitor, evaluate and integrate digital programs to maintain the best user experience on TE.com for business units. They manage digital campaigns to align with the efforts of integrated marketing campaigns and strategies and drive content integration strategies and optimization and manage TE’s social media authoring/monitoring platform. The teams are also responsible for online database management including email communication plan, database selection, expansion and maintenance. Team members have experience with content publishing, CRM, various tools and content management suites (i.e. Adobe), sales and marketing automation systems (Eloqua, SalesForce.com), Microsoft Office and Adobe marketing tools; as well as experience with brand reputation management, and/or brand protection.

Role and responsibilities

Role Overview: 
Digital Marketing in the Industrial BU has made significant progress in becoming a strategic partner for growth. It has gone through tremendous changes in its approach and organization. Much of the work has been foundational including developing skills of the team, developing campaigns tied to growth objectives, partnering with inside sales, and using social media as new go-to-market routes. Even with momentum building and quantifiable results, work needs to continue for global consistency, change management, and seamlessly integrated go-to-market strategies. In order to showcase the ability of Digital Marketing and drive business growth, we are looking for a Digital Marketing leader who can create the vision, communicate it across stakeholders and enable the team to realize it. This role, reporting to the Director, Marketing will serve as a key leader on the IND marketing team and engage directly with various senior leaders and executive team members across the organization. 

In this role, the Digital Marketing Manager will oversee the global IND Digital Marketing team in addition to contributing to the overall Marketing plan and execution in order to support and drive business growth. They will work closely with PM, Sales, Engineers, Center and Segment Marketing as well as the IND Integrated & Product Marketing team and creative agencies to implement and measure online strategies and programs, and strategic digital demand generation campaigns that drive business results through incremental leads and improved sales. The Digital Marketing Manager will need to partner with the Integrated & Marketing Manager, as well as the Channel Marketing Manager; together they will establish the strategy, orchestrate and execute the plan and demonstrate the impact of Marketing on growth.

Key tasks/responsibilities of the job:

  • Develop, execute and manage all global digital marketing programs and systems to deliver a superior user experience. 
  • Manage strategy, planning and execution of digital deliverables for marketing campaigns leveraging search, email, social media and digital partnerships with objectives and measurable results
  • Develop strategy, manage and design relevant portions of TE.com. 
  • Oversee Sales & Marketing Automation processes, external digital activities and internal digital marketing tools & platforms such as SalesForce.com.
  • Be the marketing representative for the company-wide digital product data team working on ensuring full product data integrity and digital representation of product families, solutions and offerings on TE.com as well as partner sites
  • Leverage data and analytics to report out on effectiveness of digital marketing efforts across all platforms. Be able to articulate results to the IND Leadership Team. 
  • Guide and collaborate on the implementation of and reporting of TE.com product data, eCommerce and Sales & Marketing Automation process for the business unit including product merchandising, lead scoring models and reporting dashboards.
  • Coordinate across TE’s digital marketing teams for best practice sharing and TE.com new function deployments while owning all digital marketing processes for the business unit
  • Web migration strategy for any acquisitions
  • Industrial contact database development working with the Segment team.
  • Print On-Demand and Literature App management 
  • Budget management 

What your background should look like:

  • Bachelor’s degree
  • Analytical competency and ability to work with data
  • Proficient in Microsoft Office and Adobe marketing tools, including experience with content publishing, CRM, and sales and marketing automation systems (Eloqua, SalesForce.com) required.
  • Experience with digital analytics tools (Adobe Analytics, Google Analytics) and conducting in depth analyses around audience segmentation, funnel analyses, and campaign analytics.
  • eCommerce and online sales / demand generation experience strongly preferred. 
  • Previous experience in multiple aspects of web or digital marketing, including following trends and industry players.
  • Strong reporting and analytics skills with ability to synthesize complex data points into simple, business-focused recommendations. 
  • Skilled writer and communicator with experience writing marketing content.
  • Experience in B2B marketing including creative agency management, messaging and value proposition development.
  • Experience working with external agencies.
  • Demonstrated ability to manage multiple projects and priorities.
  • Demonstrated ability to collaborate across functions and teams.
  • Self-directed and able to meet multiple deadlines and adjust to shifting priorities. 
  • Excellent written and verbal communication skills with the ability to understand technical information. 
  • International experience and personality geared toward I&D – effective listening skills are critical to change management
  • Previous global and management experience is preferred.

Competencies

SET : Strategy, Execution, Talent (for managers)
Values: Integrity, Accountability, Teamwork, Innovation

About TE Connectivity

TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With more than 85,000 employees, including over 8,000 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

What TE Connectivity offers:
We offer competitive total rewards compensation. Our commitment to our associates includes offering benefit programs that are comprehensive, competitive and will meet the needs of our associates.

  • Generous 401(k) Plan
  • Tuition Reimbursement
  • Benefits start on day one
  • Charity Donation Matching Program
  • Competitive Paid Time Off
  • Employee Resource Groups
  • Employee Stock Purchase Program
  • Healthcare for Associates and Families
  • Health and Wellness Incentives
  • Life Insurance and Disability Protection

Throughout our Global reach and various Business Units, we take a balanced approach to the benefits we provide. Many benefits are company-paid, while others are available through associate contribution. Specific benefit offerings can vary by location.

 

EOE, Including Disability/Vets

Location: 

#Den Bosch, NB, NL, _

City:  #Den Bosch
State:  NB
Country/Region:  NL
Travel:  10% to 25%
Requisition ID:  90558
Alternative Locations:  Poland, Czech Republic, Hungary, Romania, Slovakia
Function:  Sales & Marketing


Job Segment: User Experience, Telemarketing, Inside Sales, Change Management, CRM, Technology, Sales, Management

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