Job Overview

TE Connectivity is a global technology leader that designs and manufactures connectivity and sensor solutions for industries transforming the future. Our Channel Business Unit (CBU) powers TE’s growth by enabling 300+ distributor partners worldwide and ensuring customers can access TE’s technologies wherever and however they buy.

We are hiring a Director of Channel Marketing—a senior, strategic, and customer‑focused marketing leader who will shape how TE shows up across the global channel ecosystem. This is a high‑visibility role that connects strategy to execution, creates clarity in a complex global environment, and supports measurable revenue growth through insight‑led, collaborative marketing programs.

What You Will Do

Set and Lead the Channel Marketing Vision
• Own and evolve the Channel Marketing North Star and multi-year roadmap.
• Translate enterprise, BU, and Channel strategies into an annual marketing plan with clear priorities, investments, and outcomes.
• Build the Channel marketing operating model to strengthen alignment and collaboration across BU Marketing, Sales, Digital, Strategy, and Regions.
• Serve as a strategic advisor to Channel leadership—challenging assumptions and ensuring focus on the highest-impact opportunities.

Drive Insight-Led Strategic Marketing
• Ground all priorities in customer, partner, market, and performance insights.
• Translate Voice of Customer, partner feedback, and NPS insights into meaningful, actionable messaging, enablement, and digital initiatives.
• Define segmentation, application prioritization, investment logic, and success frameworks.
• Use revenue, pipeline, NPS, and digital signals to guide thoughtful decision making.

Lead Portfolio Marketing & Content Excellence
• Build customer-centric narratives that connect TE’s portfolio to real customer problems.
• Unify BU product messaging into One TE portfolio and application stories.
• Oversee application narratives, campaigns, sales toolkits, new product introductions, and value stories for both internal sellers and distributor partners.
• Leverage GenAI to accelerate insight synthesis and content scale.

Enable Sellers and Distributor Partners
• Own the global strategy for sales enablement, certifications, training, and sales plays.
• Ensure sellers and partners are supported and well-equipped to sell based on customer needs and applications.
• Partner closely with Sales leadership to encourage adoption and measurable impact.

Activate Regional Demand
• Define global frameworks for regional activation, co-marketing, events, and campaigns.
• Balance consistency with smart localization to support regional needs.
• Ensure clear connection between central strategy and regional execution.

Lead Digital Discovery and Merchandising
• Own TE’s digital shelf health, findability, and content quality across distributor sites.
• Define commercial requirements for small-quantity and sample programs.
• Measure digital programs based on engagement, conversion, and revenue influence.

Ensure Governance, Measurement, and ROI
• Own marketing investment governance across enablement, co-marketing, campaigns, and digital activation.
• Drive accountability for ROI, content effectiveness, and partner engagement.
• Continuously optimize—retiring low-impact activities and scaling what works.

Lead, Coach, and Develop a High-Performing Team
• Lead a multidisciplinary team across strategic marketing, portfolio marketing, enablement, digital merchandising, and regional engagement.
• Build succession pipelines and support capability growth across levels.
• Foster a culture grounded in clarity, accountability, collaboration, and customer obsession.
• Act as a trusted peer to Sales, Strategy, Digital, Finance, and BU Marketing

What You Bring

• Several years experience in Channel Marketing, Portfolio/Product Marketing, or Commercial Enablement.
• Experience leading complex, global marketing teams or programs.
• Strategic thinker able to convert strategy into structured execution.
• Strong partnership with Sales and skilled in influencing through collaboration and trust.
• Data-driven decision maker comfortable with KPIs, dashboards, and ROI.
• Experience using AI and digital tools to scale marketing impact.
• Customer- and partner-first orientation.
• Ability to challenge constructively using data and insight.
• Comfort operating in transformation and ambiguity.
• Leadership aligned to TE values: Integrity, Accountability, Inclusion, Innovation, and Teamwork.

Why TE Connectivity

• Opportunity to shape the next phase of growth for a global technology leader.
• High-impact, global remit across 300+ distributor partners and all Channel regions.
• Ability to build a modern, insight-led Channel Marketing engine from end to end.
• Culture that values inclusion, collaboration, continuous learning, and innovation.