DIGITAL MARKETING ANALYST- REMOTE

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

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As a member of the Data & Devices(D&D) Marketing team, the Digital Marketing/Experience Analyst is responsible for driving extraordinary digital customer experience for the D&D BU. 

This position reports to the Digital Marketing Manager of D&D and is responsible for optimizing customer paths across digital channels (including but not limited to TE.com, search, paid & earned media and distributor websites), displaying compelling content and generating insights from analytics for further improvements. The role will ensure a best-in-class customer experience that generates awareness, engagement, guidance and ultimately business growth in target markets and from target customers. 

The ideal candidate will have demonstrated experience planning & implementing digital customer experience enhancements, guiding cross-functional teams to implement enhancements and measuring program effectiveness to generate and enable business growth. The person should have a keen eye for digital experience design & technical excellence.  

This individual must be skilled in cross-functional and matrixed organizations. She/he will be self-directed and able to flawlessly execute on a broad spectrum of digital projects while partnering with multiple stakeholders globally. 

Responsibilities   

• Manage digital properties & platforms to deliver an excellent user experience, driving revenue potential and brand relevance. 
• Plan, prioritize & conduct digital optimizations to expand customer reach and improve customer experience. 
• Direct cross-functional teams & workshops to initiate, align and track collaborative digital experience improvement efforts. 
• Execute search plans that will increase findability, conduct keyword research and manage process to optimize content. 
• Manage the Data & Devices website pages and identify opportunities for navigation experience improvement and support strategic business growth goals. 
• Conduct digital analysis to generate customer journey insights and identify opportunities for better customer experience & business growth. 
• Make recommendations for technology and digital capabilities that will enable the business unit to deliver an optimized & personalized customer experience across channels. 

Background & Qualifications  

• Bachelor’s degree required in Marketing or related field 
• At least 7 years’ experience in digital marketing 
• Experience with the full marketing mix across paid, owned, and earned channels 
• Proficient in mainstream digital platforms & tools, including experience with content publishing (AEM), analysis (Adobe/Google Analytics,), SEO/search (SEMrush, Google Ads), listening (Sprinklr), and proficient in MS Office. Google Ads certification is a plus. 
• Result-oriented mindset, with strong analytics skills to drive insights & measure success 
• Good understanding of B2B customer journey, with customer-centric mindset 
• Good knowledge of content that converts through digital channels,  
• Excellent interpersonal, organizational and leadership skills  
• Strong project management skills 
• ABM/Personalized experience, eCommerce and online sales / demand generation experience preferred 

ABOUT TE CONNECTIVITY
TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology and more. With more than 85,000 employees, including 8,000 engineers, working alongside customers in approximately 140 countries. TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat, Instagram and X (formerly Twitter).

COMPENSATION
•    Competitive base salary commensurate with experience: $107,120-160,680 (subject to change dependent on physical location)
•    Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
•    Total Compensation = Base Salary + Incentive(s) + Benefits

BENEFITS
•    A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.

EOE, Including Disability/Vets