Integrated Marketing Analyst

Job Overview

We are seeking a dynamic, innovative, and talented Integrated Marketing Analyst to join our Connected Living Solutions marketing team and support our marketing campaigns, content creation, digital initiatives, events, and channel marketing efforts.  The Integrated Marketing Analyst will play a crucial role in supporting the development and execution of comprehensive marketing strategies. This position requires a detail-oriented and analytical individual who can collaborate with cross-functional teams to drive successful marketing campaigns and initiatives. 

Key Responsibilities: 

• Campaign Support: Assist in the planning, execution, and analysis of marketing campaigns across various channels, ensuring alignment with overall marketing objectives. 

• Content Creation: Collaborate with the content team to develop engaging and relevant marketing materials, including videos, solutions guides, landing pages, social media content, emails, and more. 

• Event Marketing: Coordinate and support marketing efforts for events, including trade shows, webinars, and conferences, to ensure successful promotion and execution 

• Channel Marketing: Work with channel partners to develop and implement co-marketing programs that drive mutual growth and success. 

• Data Analysis: Analyze marketing data to measure campaign performance, identify trends, and provide actionable insights to optimize future marketing efforts. 

• Reporting: Prepare regular reports on marketing activities, performance metrics, and ROI to inform decision-making and strategy adjustments. 

• Collaboration: Partner with internal teams, including sales, product, and creative, to ensure cohesive and effective marketing strategies. 

What your background should look like:

• Bachelor’s Degree in Marketing or Business  

• 5+ years of marketing and, communications experience in a B2B or technology company 

• Exceptional written and verbal communication abilities 

• Demonstrated ability to lead and drive projects to completion with on-time delivery 

• Experience in integrated campaign development/management 

• In-depth knowledge and experience with event planning and execution 

• An innovative thinker and creative problem solver, the ability and willingness to challenge the status quo 

• Strong collaboration and influencing skills 

• Strong interpersonal skills with a proven track record of forging excellent relationships at multiple levels of an organization 

• Proficient with PowerPoint, Word, and Excel  

• Familiarity with Canva, Eloqua and Salesforce.com is a plus 

#TANADC

#LI-REMOTE 

Professional Competencies

• Dynamic and high energy team player who can collaborate with a global team 

• Ability to think strategically and translate strategy into action 

• Strong business acumen 

• Excellent interpersonal and project management skills 

• Ability to work independently, multi-task, and manage time effectively 

• Flexibility to develop strong relationships with multiple departments in a large, matrix organization 

Competencies