Manager - Marketing Operations

Job Overview

The Marketing Operations Manager ensures efficient campaign execution, managing the marketing technology ecosystem and improving processes, and supporting the marketing budget. This role coordinates marketing, sales, and operations to boost growth and measurable outcomes. The Marketing Operations Manager provides the operational backbone of the marketing function, enabling efficiency, compliance, and measurable impact. By improving campaign execution, technology usage, automation, and process governance, this role ensures marketing efforts directly and efficiently contribute to revenue growth, pipeline health, and customer engagement.

Job Responsibilities:

Campaign Operations & Enablement
•    Oversee end-to-end campaign workflows, from planning through execution and measurement.
•    Provide operational support for marketing campaigns, demand generation programs, and events.
•    Partner with marketing team, sales operations, and product marketing to ensure campaign alignment with business priorities.

Budget & Process Management
•    Manage and track the marketing budget to ensure accurate allocation and ROI measurement.
•    Identify and implement process improvements for greater scalability and efficiency.
•    Establish governance around campaign execution and resource utilization.

Martech & Data Compliance
•    Manage the marketing technology stack to ensure optimal usage and integration across systems.
•    Ensure compliance with GDPR, data privacy, and regulatory requirements.
•    Support automation and personalization initiatives using marketing platforms (CRM, MAP, analytics tools).

Funnel Health & Performance Tracking
•    Monitor and optimize the lead management process across MQL → SQL → Opportunity → Closed Won.
•    Partner with sales operations to maintain accurate funnel reporting and pipeline forecasting.
•    Track and analyze KPIs across campaigns, channels, and programs to measure marketing effectiveness.

Collaboration & Support
•    Partner with cross-functional teams to support sales enablement initiatives.
•    Provide insights and reporting to marketing leadership to drive strategy and investment decisions.
•    Drive adoption of best practices in tools, data management, and campaign execution.

Desired Candidate Profile:

• 8+ years of experience in marketing operations, performance marketing, or marketing enablement
• Experience working with marketing automation platforms, such as Marketo or Eloqua, marketing or campaign workflows tools, such as Asana, and tools such as Adobe AEM, MS Sharepoint and Teams, or marketing calendars
• Experience managing complex operational initiatives, such as new marketing platform implementation and adoption, including budget oversight, vendor compliance, content governance, project management, budgeting, and vendor and contract management
• Experience in building, managing and scaling Marketing Centers of Excellence, including creating governance frameworks, playbooks, process documentation, and KPIs
• Experience in data visualization and reporting tools such as Power BI or Tableau to guide strategy and ROI measurement
• Experience with business-to-business (B2B) marketing
• Experience driving cross-functional collaboration across marketing, sales, product, compliance, and technology teams in highly matrixed organizations
• Experience managing teams and agencies driving high-impact, brand-aligned content tailored to business decision-makers 
• Experience with full-funnel marketing, including brand awareness and perception through conversion and product marketing
• Experience in people management, including mentoring talent, prioritizing workstreams, and fostering team growth
• Ability to influence without authority
• Ability to lead multiple initiatives and optimize workflows simultaneously
• Ability to perform in high-pressure, fast-paced roles with complex project oversight and deadline accountability
• Possession of excellent time management and relationship-building skills
• Possession of excellent project management and change management skills

Competencies