Lead Management Specialist - Digital Marketing
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
Under general supervision, the Marketing Operations Analyst is responsible for reporting, analyzing, validating and enriching data held within TE Connectivity's Energy Business Unit's CRM Systems. This will enable effective lead routing and qualification, effective audience segmentation for marketing campaigns, and reporting of actionable insights to the marketing function.
Job Responsibilities:
- The role will be the subject matter expert relating to MQLs and the main point of contact with sales teams globally. This includes qualification and routing of prospective and existing customers, ensuring they are actioned by sales within established time frames.
- Creating and Maintaining fixed and ad-hoc Reports on campaign performance and other global marketing key performance indicators.
- Acting as an Subject-Matter-Expert (SME) in Marketing and Sales Data for the Energy Business unit
- Keeping management informed by preparing reports and presentations, interpreting information and making recommendations.
- Creation and regular maintenance of Marketing Segments, Classification and Lists that are utilised in Marketing Campaigns
- Use both first- and third-party data to continuously validate, verify and enrich customer and account profiles.
Desired Candidate Profile:
- Qualification: Marketing, Business Administration or similar field
- 3-5 years experience in Marketing
- Experience with Marketing Analytics platforms (Adobe Analytics, Google Analytics) and analytics tools from digital advertising vendors (Sprinklr, Google Ads, Facebook, LinkedIn)
- Experience with B2B lead qualification best practices
- Experience in Data Management (Validation, Verification, Enrichment), Marketing and Sales Segmentation and Classification
- Microsoft Excel and Microsoft PowerPoint proficiency
- Experience with CRM systems such as Salesforce.com
- Excellent communication and presentation skills
- Fluent in English Language
- Experience in Oracle Eloqua (or other Marketing Automation Tools such as Marketo)
- Experience in Databases such as Dun & Bradstreet (D&B) or Data.com
Competencies
ABOUT TE CONNECTIVITY
TE Connectivity plc (NYSE: TEL) is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers, medical technology and more. With more than 85,000 employees, including 9,000 engineers, working alongside customers in approximately 130 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat, Instagram and X (formerly Twitter).
WHAT TE CONNECTIVITY OFFERS:
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!
• Competitive Salary Package
• Performance-Based Bonus Plans
• Health and Wellness Incentives
• Employee Stock Purchase Program
• Community Outreach Programs / Charity Events
• Employee Resource Group
IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity never requests payment or fees from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come only from actual email addresses ending in @te.com. If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.
Bangalore, KA, IN, 560076
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