Digital Marketing Specialist

Job Overview

The Digital Marketing and Social Media Analyst combines hands-on execution, strategic insight, and technical expertise. This role enhances our business partners' digital marketing efforts through a balance of day-to-day operations and a consultative, strategic approach. Key responsibilities include executing digital marketing tactics like running social media campaigns, identifying content gaps, and managing web assets. This role requires exceptional communication skills, adaptability, and the ability to thrive in a dynamic, global, multi-cultural business environment.

Responsibilities:

Social Media Management:

• Consult on and execute paid social media campaigns aligned with the overarching marketing strategy.
• Develop and manage organic social media strategies to enhance brand presence and engagement.
• Monitor trends and competitor activity, adjusting strategies as needed to maintain a competitive edge.

AEM Content Management:

• Own all tactical activities within the AEM (content authoring system) to support business unit campaigns and product marketing efforts.
• Collaborate with integrated marketing teams to ensure consistent and effective content deployment across multiple platforms.
• Coordinate with internal teams to update and maintain web content, ensuring alignment with business goals and marketing strategies.
• Ensure content accuracy, consistency, and quality adhering to brand guidelines and UX best practices.

Project Management & Coordination:

• Manage multiple projects simultaneously, ensuring timely execution and delivery of content and campaigns.
• Ensure projects are completed within scope, time, and budget, while maintaining high-quality standards.
• Communicate project status updates and encountered issues to stakeholders and escalate in a timely manner when needed.

Data Analysis & Reporting:

• Review and analyze data related to digital performance, web analytics, and page performance.
• Present data-driven insights and recommendations to stakeholders.
• Monitor key performance indicators (KPIs) for digital content and social media channels, identifying areas for improvement and optimization.
   

Desired Candidate Profile:

•    Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
•    4-5 years of experience in Social media management and AEM content authoring system.
•    Proficient in Adobe Experience Manager (AEM) and social media platforms (LinkedIn, Facebook etc.).
•    Excellent written and verbal communication skills with attention to detail.
•    Ability to work collaboratively in a fast-paced environment, managing multiple priorities effectively.
•    Experience in paid social campaign management is required.
•    Experience with digital marketing tools such as Sprinklr, LinkedIn campaign management is required.
•    Familiarity with AEM 6.5 is preferred. 
•    Strong relationship management and communication skills.
 

Competencies