Job Overview

As a key member of TE Connectivity’s AD&M Marketing Team, the Marketing Operations Specialist will support the execution and optimization of demand generation campaigns and lead management processes. This role ensures operational excellence across marketing programs, enabling scalable growth, improved pipeline health, and seamless collaboration between marketing, sales, and operations.

Job Responsibilities:

Lead Management & Lifecycle Optimization
•    Coordinate with shared services and prequalification teams to ensure the proper routing and distribution of inbound customer inquiries and MQLs.
•    Analyze lead funnel to improve conversion rates from MQL to SQL and identify opportunities to reduce low quality leads.
•    Partner with sales operations to improve MAP-to-CRM workflows, lead scoring, and sales outreach strategies.
•    Ensure data integrity and alignment between MAP and CRM systems.
Data & Performance Analytics
•    Collaborate with data analysts to uncover actionable insights across buyer journeys and campaign performance.
•    Monitor KPIs and pipeline metrics to make informed, strategic recommendations and calculate campaign ROI.
•    Present performance dashboards and reports to cross-functional stakeholders.
Process Governance & Best Practices
•    Communicate regularly to ensure adherence to SLAs between marketing and sales and compliance with internal governance standards.
Campaign Operations & Enablement
•    Support integrated marketing in the end-to-end execution of campaigns, including campaign architecture, deployment, and performance tracking.
•    Collaborate with integrated marketing, product marketing, and sales operations to ensure campaigns and lead generation tactics align with business priorities.
•    Enable campaign personalization and integrated experience across platforms.
Marketing Technology & Automation
•    Support the Martech stack, including campaign management tools, email platforms, and analytics dashboards.
•    Assist in vendor coordination and technology enhancements to improve campaign efficiency and personalization.
•    Drive adoption of standard work processes and automation best practices.

Desired Candidate Profile:

•    Bachelor’s degree in marketing, Business, or related field.
•    3+ years of experience in marketing operations and / or demand generation.
•    Proficiency in Salesforce CRM and marketing automation platforms (e.g., Eloqua).
•    Strong analytical skills and experience with campaign performance reporting.
•    Excellent collaboration and communication skills across cross-functional teams.
•    Experience in B2B industrial marketing preferred.
•    Experience in continuous improvement frameworks preferred (e.g., Agile, Kaizen)
•    Ability to influence, without authority, through demonstration of expertise.
•    Ability to lead multiple initiatives and optimize workflows simultaneously
•    Ability to perform in high-pressure, fast-paced roles with complex project oversight and deadline accountability
•    Possession of excellent time management and relationship-building skills
•    Possession of excellent project management and change management skills.

Competencies