ANALYST PRODUCT MARKETING II

Job Overview

TE Connectivity's Product Marketing teams generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing programs for both new product introductions (NPIs), legacy product promotions and technology solutions, focusing on driving awareness and demand for products and technologies in collaboration with PM, Sales and Channel partners. They create effective marketing programs by working with internal and external creative resources to develop videos, print advertisement, presentations, brochures, etc. that result in lead generation and product sales that support both high impact product launches and improve sales in weaker product lines by driving sales and brand preference. They also manage product launches and account capture marketing plans through marketing automation technologies such as Salesforce.com and Eloqua and define, measure and report on the return of all demand marketing activities and investments. 

Roles & Responsibilities

• Lead New Product Introductions (NPI) from pre-launch to post-launch with organic tactics
• Collaborate with relevant sub-vertical product managers, engineering teams, project managers, and other stakeholders to understand their unique goals, objectives and challenges
• Work with product managers to ensure compliance with required attributes and facets for new product launches
• Create value added collateral for promotion with internal agencies and external supporting agencies
• Gatekeeper of product readiness for external promotion, like email communications content, cost- and pricing set up and distribution partner programs.
• Standardize and optimize processes between TE and external agencies for collateral creation
• Analyze and review campaign response to plan next campaign steps with internal stakeholders
• Continuous improvement of the Industrial NPI process together with the BU process owner
• Benchmark against competitors to ensure best-in-class new product introductions
• Support Industrial Automation & Electrification (IND) business unit product campaigns with organic and paid tactics

Desired Candidate

• BA/BS degree in Marketing or related field, or the equivalent combination of education and experienc
• Experience - 3-5 Years 
• Ability to influence internal business partners with whom no direct reporting relationship exists
• Project Management skills
• Excellent written and verbal communication skills
• Results driven
• Continuous Improvement mindset
• Industrial B2B product and market knowledge
• Skilled in MS Office (Word, Excel, PowerPoint)
• Working knowledge of marketing automation platforms such as Salesforce, Eloqua
• Experience working with and managing external agencies

Competencies