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Marketing Analyst - Strategic Marketing

Requisition ID:  9781
Location:  Middletown, PA, US, 17057
Alternative Locations: 
Education Experience:  Bachelors Degree (High School +4 years)
Employment Experience:  3-5 years
Travel:  10% to 25%

TE Connectivity Ltd., is a $13 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environments, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 78,000 employees, including more than 7,000 engineers, working alongside customers in nearly 150 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at and on LinkedInFacebookWeChat and Twitter.


As today’s homes are becoming more connected, TE Appliances continues to dedicate resources to develop innovative connectivity solutions to support the most capable and complex home appliances in the market. TE Appliance products can be found in home applications consumers use on a daily basis- large and small- and continue to provide the best solutions for always-on connectivity needed for the home of today and tomorrow. Our customers partner with us as we are able to provide a broad range of connectivity and sensor solutions for home appliances, lighting, HVAC, security, and many more applications.

Job Overview

Deliver strategic market analysis and insights to support business and product/ marketing strategy and planning.

Responsibilities & Qualifications

This role is responsible for providing in-depth market analysis and the ongoing assessment of market trends, research and customer trends. The goal is to proactively identify trends and factors that will impact actions across product, marketing and sales. The individual must champion a market driven outlook and have a keen understanding of how to analyze and draw conclusions around market trends which include competition, customers, product projections and opportunities. This role includes the development of a market model that can be used to regularly evaluate market movement and impact across the Appliances business and markets.

This role will be based on Harrisburg and focus on America and EMEA market. He/she will work actively as part of the Strategic Marketing team to provide in-depth market analysis and ongoing assessment of market/customer trends to support the Appliances business strategy and planning. He/she will also work collaboratively with the Product Management, Sales and Finance teams.

This job will require:

  • Strong analytic skills with demonstrated examples of market assessment, market modeling and data mining
  • Strong understanding and experience with market research, market size analysis, data mining, etc
  • Flexibility to be opportunistic in pursuing new opportunities as well as strategic in the way it is done. Ability to rapidly learn new markets and technologies

Candidate Qualifications

  • Strong analytical skills with demonstrated examples of market assessment,
  • 3 to 5 years of experience in product marketing / brand management / consulting / strategic marketing
  • Outstanding oral and written communication skills
  • Demonstrated effectiveness at cross-functional project / program management
  • Ability to thrive in fast-paced, results-driven organization
  • Education – must have a bachelor’s degree. An MBA is a plus



  • Values: Integrity, Accountability,Teamwork, Innovation

Nearest Major Market: Harrisburg

Job Segment: Consulting, Developer, Program Manager, Management Consulting, Technology, Strategy, Management

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