Channel Marketing Analyst

Job Overview

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Overview: 
The Channel Marketing Analyst will be responsible for leading the development and execution of channel marketing strategies to drive sales growth and enhance brand visibility for both Appliances BU and Performance Materials.  The individual will collaborate closely with cross-functional teams to develop and implement comprehensive channel specific marketing strategies and initiatives tailored to specific applications (AFG’s) and legacy/NPI products, ensuring alignment with overarching business objectives.  The ideal candidate will possess outstanding communication skills, an aptitude for creative problem-solving, a collaborative sales approach, and a passion for uncovering insights and translating them into actionable strategies.
Key Responsibilities:
1.    Data Analysis and Reporting:
•    Provide regular reporting and assessment  of channel marketing performance to key stakeholders, highlighting successes, challenges, and opportunities for growth.
•    Monitor marketing co-op budgets, ensuring resources are allocated effectively and efficiently.
2.    Channel Strategy Development:
•    Collaborate with cross-functional teams (Product Management, Channel Sales, Business Development) to develop channel marketing strategies that align with overall business objectives.
•    Evaluate the effectiveness of existing channel marketing programs and make recommendations for optimization.
•    Conduct competitive analysis to identify industry trends and best practices in channel marketing.
3.    Campaign Optimization:
•    Work closely with Appliances and PFM marketing teams to plan and execute channel-specific marketing campaigns.
•    Monitor campaign performance and make adjustments as needed to optimize results.
4.    Cross-Functional Collaboration:
•    Collaborate with channel sales, product management, and cross BU marketing teams to ensure alignment and integration of channel marketing efforts.
•    Communicate insights and recommendations to stakeholders in a clear and compelling manner.
•    Serve as a subject matter expert on channel marketing and provide guidance to internal teams as needed.

What your background should look like:

•    Bachelor's degree in Marketing, Business, or related field. 
•    5-7 years of marketing and/or channel sales experience in a B2B or technology company with a heavy focus on distribution.  
•    Strong business acumen with the ability to use insights to develop/execute strategies. 
•    Experience in channel marketing programs.
•    Strong analytical skills with the ability to interpret data sets from our distribution partners to draw actionable insights and build best practices. 
•    Excellent communication and presentation skills, with the ability to convey technical concepts to stakeholders.
•    Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
•    Strong interpersonal skills with a proven track record of forging excellent relationships at multiple levels of an organization.  

Competencies